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  • In this topic you have learnt that:

    Computing

    A computer can be defined as a programmable, electronic device that accepts data, per- forms operations on that data, presents the results, and stores the data or results as needed. The fact that a computer is programmable means that a computer will do whatever the instructions—called the program—tell it to do. The programs used with a computer deter- mine the tasks the computer is able to perform

    Green Computing

    The term green computing refers to the use of computers in an environmentally friendly manner. Minimizing the use of natural resources, such as energy and paper, is one aspect of green computing.


    SUMMARY

    In this topic you have learnt that:

    Computing

    A computer can be defined as a programmable, electronic device that accepts data, per- forms operations on that data, presents the results, and stores the data or results as needed. The fact that a computer is programmable means that a computer will do whatever the instructions—called the program—tell it to do. The programs used with a computer deter- mine the tasks the computer is able to perform

    Green Computing

    The term green computing refers to the use of computers in an environmentally friendly manner. Minimizing the use of natural resources, such as energy and paper, is one aspect of green computing.



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    View only 'Topic 3'
  • LEARNING OUTCOMES

    By the end of this topics, you will be able to:

    1. Discuss a career in IT

    2.  Explain differentiate between CV/ Resume and cover letter

    3. Write a resume /cover letter and conduct online interview

     

    INTRODUCTION

    Perhaps you have a knack for learning new languages, or maybe you were so intrigued with your computer that you ripped off the cover and started to tinker with the inner workings. If so, computer science might be an ideal career choice for you. Given the pervasiveness of computer technology in today's society, there are many different job options open to the computer science major. The right job for you will depend on your personal skills, values, and interests.


    Career Opportunities

    Let us consider what is involved in a career path in each area refer to the Figure 3:



    Figure 3: Example of Career Opportunities in Computing Profession

     

    SUMMARY

    In this topic you have learnt that:

    · A CV (abbreviation for the Latin word curriculum vitae, or “course of life”) is a detailed and comprehensive document which describes the course of your academic and professional accomplishments. It’s usually formatted in chronological order and starts with your educational experience. While there is no length requirement on a CV, most range from three to ten pages though some might be even longer. Generally, the more experience you have, the longer your CV will be.

    · A resume is a document that summarizes your career history, skills and education. The term originates from the French word résumé, which translates to “abstract” or “summary.

    · A cover letter indicates interest in the open position and briefly encourages the reader to also read the resume. These days, many companies routinely discard cover letters. Since younever know which companies might do this, go ahead and send a cover letter with the resume.

    To producing a good CV and resume, the best way to demonstrate your personal skills and qualities to the employer is during the job interview. Unfortunately, to get a job interview you have to be shortlisted based on your CV, cover letter and job application. One way to solve this problem is to make mention of your personal attributes and traits on your CV. This will give the employer the assurance that you do possess soft-skills which will aid you in your job.

    Online career test- A career test (also called a career aptitude test) is a series of questions that aim to help you learn more about yourself so you can discover which jobs mesh best with your personality, needs, and goals. Because when it comes to finding a job you'll actually enjoy doing, you need to consider factors beyond your paycheck, commute time, and the like. You also need to think hard about what kinds of work and environments fit in with you and will provide you with the most satisfaction in both the short and long term.

    Persuasion skills are an important tool for employees in every industry. The ability to influence others, present effective arguments and prompt others to act is a valuable asset that can be beneficial in a range of workplaces.

    Duration for video lecture: 1 hour

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  • LEARNING OUTCOMES

    By the end of this topics, you will be able to:

    1. Identify the evolution of computing fields

    2. Discus the importance of computer

    3. Explain any issues that will be impact towards computing

     

    INTRODUCTION

    The basic ideas of computing and calculating are very old, going back thousands of years. However, the computer in the form in which it is recognized today is a fairly recent invention. In fact, personal computers have only been around since the late 1970s. The history of computers is often referred to in terms of generations, with each new generation characterized by a major technological development. The next sections summarize some early calculating devices and the different computer generations.

     

    4.1 Brief history of generation of computer

    a) Pre-computers and Early Computers (before approximately 1946) Based on archeological finds, such as notched bones, knotted twine, and hieroglyphics, experts have concluded that ancient civilizations had the ability to count and compute. The abacus is considered by many to be the earliest recorded calculating device; it was used primarily as an aid for basic arithmetic calculations. Other early computing devices include the slide rule, the mechanical calculator, and Dr. Herman Hollerith’s Punch Card Tabulating Machine and Sorter. This latter device (see Figure 1-7) was the first electromechanical machine that could read punch cards—special cards with holes punched in them to represent data. Hollerith’s machine was used to process the 1890 U.S. Census data and it was able to complete the task in two and one half years, instead of the decade it usually took to process the data manually. Consequently, this is considered to be the first successful case of an information processing system replacing a paper- and-pen-based system. Hollerith’s company eventually became International Business Machines (IBM).

                                                                      
                                                                                               Figure 4.1

    b) First-Generation Computers (approximately 1946–1957)

    The first computers were enormous, often taking up entire rooms. They were powered by thousands of vacuum tubes—glass tubes that look similar to large light bulbs—which needed replacing constantly, required a great deal of electricity, and generated a lot of heat. First-generation computers could solve only one problem at a time because they needed to be physically rewired with cables to be reprogrammed (see Figure 4.1), which typically took several days (sometimes even weeks) to complete and several more days to check before the computer could be used. Usually paper punch cards and paper tape were used for input, and output was printed on paper.

    Two of the most significant examples of first-generation computers were ENIAC and UNIVAC. ENIAC, shown in Figure 4.1, was the world’s first large-scale, general- purpose computer. Although it was not completed until 1946, ENIAC was developed during World War II to compute artillery- firing tables for the U.S. Army. Instead of the 40 hours required for a person to compute the optimal settings for a single weapon under a single set of conditions using manual calculations, ENIAC could complete the same calculations in less than two minutes. UNIVAC, released in 1951, was initially built for the U.S. Census Bureau and was used to analyze votes in the 1952 U.S. pres- idential election. Interestingly, its correct prediction of an Eisenhower victory only 45 minutes after the polls closed was not publicly aired because the results were not trusted. However, UNIVAC became the first computer to be mass produced for general commercial use.


                                                                    Figure 4.2

     

    c. Second-Generation Computers (approximately 1958–1963)

    The second generation of computers began when the transistor—a small device made of semiconductor material that acts like a switch to open or close electronic circuits—started to replace the vacuum tube. Transistors allowed second-generation computers to be smaller, less expensive, more powerful, more energy-efficient, and more reliable than first-generation com- puters. Typically, programs and data were input on punch cards and magnetic tape, output was on punch cards and paper print- outs, and magnetic tape (see Figure 1-7) was used for storage. Hard drives and pro- gramming languages (such as FORTRAN and COBOL) were developed and implemented during this generation.


                                                                         

    Figure 4.3

      

    d. Third-Generation Computers (approximately 1964–1970)

    The replacement of the transistor with integrated circuits (ICs) marked the beginning of the third generation of computers.  Integrated circuits incorporate many transistors and electronic circuits on a single tiny silicon chip, allowing third-generation computers to be even smaller and more reliable than computers in the earlier computer generations. Instead of punch cards and paper printouts, keyboards and monitors were introduced for input and output; hard drives were typically used for storage.  An example of a widely used third- generation computer is shown in Figure 4.3.

                                                                                   

                 Figure 4.4

     

    e. Fourth-Generation Computers (approximately 1971–present)

    A technological breakthrough in the early 1970s made it possible to place an increas- ing number of transistors on a single chip. This led to the invention of the micropro- cessor in 1971, which ushered in the fourth generation of computers. In essence, a microprocessor contains the core processing capabilities of an entire computer on one single chip. The original IBM PC (see Figure 4.4) and Apple Macintosh computers, and most of today’s traditional computers, fall into this category. Fourth generation computers typically use a keyboard and mouse for input, a monitor and printer for output, and hard drives, flash memory media, and optical discs for storage. This generation also witnessed the development of computer networks, wireless technologies, and the Internet.

         

     Figure 4.5

     

    f. Fifth-Generation Computers (now and the future)

    Fifth-generation computers are most commonly defined as those that are based on artifi- cial intelligence, allowing them to think, reason, and learn (see one example in Figure 4.5). Some aspects of fifth-generation computers—such as voice and touch input and  speech recognition—are being used today.

    In the future, fifth-generation computers are expected to be constructed differently than  they are today, such as in the form of optical computers that process data using light instead of electrons, tiny computers that utilize nanotechnology, or as entire general-purpose computers built into desks, home appliances, and other everyday devices.

                                                                   

                                                                                              Figure 4.6

     

    4.2 Improvements of computer over time period

    Technology affects the way individuals communicate, learn, and think. It helps society and determines how people interact with each other on a daily basis. Technology plays an important role in society today. It has positive and negative effects on the world and it impacts daily lives. Example Nowadays, youth can definitely be called the computing generation. From handheld gaming devices to mobile phones to computers at school and home, most children and teens today have been exposed to computers and related technology all their lives.

    Although the amount of computer use varies from school to school and from grade level to grade level, most students today have access to computers at school—and some schools have completely integrated computers into the curriculum, such as by adopting e-book (electronic) textbooks that run on school-owned portable computers, or allowing students to bring in devices to use in class (referred to as BYOD or Bring Your Own Device). Many schools (particularly college campuses) today also have wireless hotspots that allow students to connect their personal computers or mobile devices wirelessly to the Internet from anywhere on campus. Today, students at all levels are typically required to use a computer to their personal, family, and work commitments, as well as allows individuals located in very rural areas or stationed at military posts overseas to take courses when they are not able to attend classes physically.


    4.3 Social Impacts of computer evolutions

    Although computers have been used on the job for years, their role is continually evolving. Computers were originally used as research tools for computer experts and scientists and then as productivity tools for office workers. Today, computers are used by all types of employees in all types of businesses—including corporate executives, retail store clerks, traveling sales professionals, artists and musicians, engineers, police officers, insurance adjusters, delivery workers, doctors and nurses, auto mechanics and repair personnel, and professional athletes. In essence, the computer has become a universal tool for on-the-job decision making, productivity, and communications.

    Computers are also used extensively for access control at many businesses and organizations, such as authentication systems that allow only authorized individuals to enter an office building, punch in or out of work, or access the company network via an access card or a fingerprint or hand scan, as shown in Figure 4.7. In addition to jobs that require the use of computers by employees, many new jobs have been created simply because computers exist, such as jobs in electronics manufacturing, online retailing, Internet applications, and technology-related computer support.

                                                 

    Figure 4.7

     

    4.4 Health Issues

    Despite their many benefits, computers can pose a threat to a user’s physical and mental well-being. Repetitive stress injuries and other injuries related to the workplace environment are estimated to account for one-third of all serious workplace injuries and cost employees, employers, and insurance companies in lost wages, healthcare expenses, legal costs, and workers’ compensation claims. Other physical dangers (such as heat burns and hearing loss) can be associated with computers and related technology, and there are some concerns about the long-term effect of using computers and other related devices. Stress, burnout, computer/Internet addiction, and other emotional health problems are more difficult to quantify, although many experts believe computer-related emotional health problems are on the rise. While researchers are continuing to investigate the physical and emotional risks of computer use and while researchers are working to develop strategies for minimizing those risks, all computer users should be aware of the possible effects of computers on their health, and what they can do today to stay healthy.


    4.4.1 Ergonomics

    Ergonomics is the science of fitting a work environment to the people who work there. It typically focuses on making products and workspaces more comfortable and safe to use. With respect to computer use, it involves designing a safe and effective workspace, which includes properly adjusting furniture and hardware and using ergonomic hardware when needed. A proper work environment—used in conjunction with good user habits and procedures—can prevent many physical problems caused by computer use. A proper work environment is important for anyone who works on a computer or mobile device, including employees using a computer, media tablet, or smartphone on the job, individuals using one of these devices at home, and children doing computer activities or texting while at home or at school.


                                                

                  Figure 4.8

     

     

     

    4.5 Environmental Issues

    The increasing use of computers in our society has created a variety of environmental concerns. The amount of energy used to power personal computers, servers, and computer components, as well as the heat generated by computing equipment, is one concern. Another is our extensive use of paper, CDs, and other disposables, and how much of it ends up as trash in landfills. The hazardous materials contained in computer equipment or generated by the production of computers and related technology, as well as the disposal of used computing products, are additional concerns. With an increasing amount of attention being focused on energy usage and carbon emissions, businesses and individuals are paying more attention to energy costs and their carbon footprint (the amount of carbon dioxide produced to support activities), as well as the carbon footprints of their suppliers and business partners.

     

    4.7 Legal Issues

    Legislation regarding ethics has been more difficult to pass-or to keep as law once it has passed. For example, the Communications Decency Act that was signed into law in 1996 and made it a criminal offense to distribute patently indecent or offensive material online was eventually declared unconstitutional on the basis of free speech.

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  • LEARNING OUTCOMES

    By the end of this topics, you will be able to:

    1. Explain a variety of professional bodies

    2. Discuss the practice of computing professional body and its conduct

    3.Classify the professional values, ethics, societies and communication in computing professionals

     

    INTRODUCTION

    Over time more functions were generated which include definition of codes of ethics / disciplinary actions on the violation of the codes, program or software accreditation standards, licensing of software commercial organizations and definition of certification criteria.


    5.1 Definition of professionals

    According to McConnell & Tripp (1999) Professional bodies are made up of  groups of like minded professionals with knowledge on software engineering that oversee the quality of software products produced, the practice of software engineering and to protect the interest of the public. Professional bodies can also be referred to as professional associations, professional societies or professional organizations. Initially these associations were used to promote exchange of knowledge where professionals used to generate ideas and share amongst themselves to improve the software engineering industry.

     

    5.2 Roles of computing professionals

    The two major professional bodies, ACM and IEEE CS came together in 1993 with a mutual objective of promoting software engineering professionalism. Therefore the roles of these two professional bodies were defined on a common ground even though they disagreed on some key policies regarding accreditation and licensing (Mok 2010).

    According to the IEEE Computer Society (n.d.), the mission of IEEE CS is to foster the technological advancement success for the public interest. This has been fulfilled by defining certification criteria for software engineering professionals as well as management of certification programs. For e.g. IEEE CS established the certified software development professional (CSDP) certification examination which was meant to raise standards of software engineering professionalism for the public as well as for promotion (Mok 2010). Therefore certification and accreditation is a vital role for the professional bodies in order to achieve their goals of ensuring quality and safeguarding the public interest.

    Licensing is another role of professional bodies which is a fundamental aspect of accreditation. The two major professional bodies are involved in licensing of other upcoming professional bodies and individuals in the software engineering industry. ACM established a task force on licensing of software engineers working on safety critical software to analyze the implications (Mok 2010).

    Other roles include defining codes of ethics and setting the disciplinary actions for the individuals or organizations that violates the codes of ethics. They are also involved in professional development where professional body members share ideas and generate plans on how to develop the industry.

    As mentioned by the above, the roles of professional bodies span a wide spectrum of the IT industry that governs the operations of software engineers. They aim at maintaining the quality by establishing accreditation standards, improving the standards by licensing software engineers and developing the skills of software engineers.

     

    5.3 Professional values

    Whilst personal values are set when we are young, professional values are discussed and instilled in us as adults. Professional bodies offer significant value to society in governance and ethics – by setting standards for behaviour and competence and sanctioning those who contravene them. In an uncertain world where government, trade associations and trade unions often have to think short term, one set of organisations stand out as providing a constant and consistent push for technical, productivity and welfare improvements – the professional bodies.

    Professional ethics where a person has joined a membership body, are governed not only by a persons own values, but also by those stipulated by the professional body.

     

    5.4 Professional ethics in the context of computing

    Ethics and ethical behaviour are central to professionalism. It does not matter how skilled and experienced a person becomes: if they behave dishonestly and without regard for the rights of others, they are not a professional person”.

    Members shall, in fulfilling their professional responsibilities and the duties which they undertake, have full regard to the public interest.

    Members shall demonstrate a level of competence consistent with their class of membership.

    Members shall at all time act with integrity so as to uphold and enhance the dignity, standing and reputation of the Institute.

    Members undertaking work in a country other than their own shall observe these rules and regulations so far as they are applicable

     

    5.5 Professional societies and its conduct

    The commitment of individual professionals to the values central to their profession is what leads society to grant the professional group as well as individual members the authority and resources to pursue their self-determined work in the public interest. The scientific community has been vested by society with the power to determine who may enter the community, what knowledge and skills must be acquired to achieve professional status as a scientist, and by what standards of conduct individual scientists will be judged. In large measure, then, a scientist is defined by his or her relationship to the group or discipline, and the professional community is charged with developing means for ensuring that individual members act responsibly.

    Such regulation, as manifested, for example, in administrative rules, is typically designed to stipulate what cannot be done; it rarely prescribes what should be done. It defines the floor, not the ceiling of expected behavior. But surely we expect more from scientists as advocates for responsible research practices. By appealing to their moral consciences and their collective commitment to ensuring the integrity of science, we seek to evoke from scientists a higher standard of behavior than that which can be commanded through regulation. And when that evocation is supported by professional norms that represent a distillation of collective reflection and experience, the likelihood of ethical behavior is substantially increased.

    Furthermore, there are several practices that most researchers would consider deplorable and capable of compromising the integrity of science, such as gift authorship, repetitive publication, and the selective presentation of research findings. Yet, these are not matters that ought to be subjected to the heavy hand of regulation. Rather, they are examples of practices that are more amenable to change through the process of critical self-examination that the professional community brings to bear on research practices and ethics, periodically reassessing them in the light of changing conditions and shifting perceptions of what constitutes proper behavior.

    Despite their traditional associations, professional bodies have as their central activity the sharing and dissemination of information on how to make things better, whether that is improved techniques and processes, advances in technology or better worker welfare. And they don’t exist to help their members compete, but to help them collaborate. The top value needed in the construction industry today, example:

    ·         Productivity – through increasing the capability of the workforce by promoting best practice and sharing the latest advancements;

    ·         Social mobility – by providing routes to entry for all and in providing trusted qualifications that remain open to individuals at any point within their career;

    ·         Governance and ethics – by setting standards for behaviour and competence and sanctioning those who contravene them;

    ·         International development – by exporting qualifications and professional services via growing international networks;

    ·         Policy formation – by undertaking research which advances understanding of important issues and by sharing specialist knowledge with decision makers.



    SUMMARY

    In this topic you have learnt that:

    Professional bodies are made up of  groups of like minded professionals with knowledge on software engineering that oversee the quality of software products produced, the practice of software engineering and to protect the interest of the public. Professional bodies can also be referred to as professional associations, professional societies or professional organizations.

    Professional values are discussed and instilled in us as adults. Professional bodies offer significant value to society in governance and ethics – by setting standards for behaviour and competence and sanctioning those who contravene them In an uncertain world where government, trade associations and trade unions often have to think short term, one set of organisations stand out as providing a constant and consistent push for technical, productivity and welfare improvements – the professional bodies.

    Professional ethics- Ethics and ethical behaviour are central to professionalism. It does not matter how skilled and experienced a person becomes: if they behave dishonestly and without regard for the rights of others, they are not a professional person”.


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  • LEARNING OUTCOMES

    By the end of this topics, you will be able to:

    1.  Explain the practice ethics of code and conduct in workplace

    2.  Discuss the terms of copyright, patent, trademark and intellectual property

    3. Show the impact ethics of code of social implications towards community

     






    INTRODUCTION

    The chapter begins with a look at a legal issue that all computer users should be aware of—intellectual property rights. The specific types of intellectual property rights are discussed, along with examples of the types of property that each right protects. Next is a discussion of ethics, including what they are and a variety of ethical issues surrounding computer use by individuals and businesses. Topics include the ethical use of copyrighted material, ethical uses of resources and information, unethical use of digital manipulation, and ethical business practices and decision making.

     

    6.1 What is ethics?

    The term ethics refers to standards of moral conduct. For example, telling the truth is a matter of ethics. An unethical act is not always illegal, although it might be, but an illegal act is usually viewed as unethical by most people. For example, purposely lying to a friend is unethical but usually not illegal, while perjuring oneself in a courtroom as a witness is both illegal and unethical. Whether or not criminal behavior is involved, ethics guide our behavior and play an integral role in our lives.

    Much more ambiguous than the law, ethical beliefs can vary widely from one individual to another. Ethical beliefs may also vary based on one’s religion, country, race, or culture. In addition, different ethical standards can apply to different areas of one’s life. For example, personal ethics guide an individual’s personal behavior and business ethics guide an individual’s workplace behavior.

    Because ethics are fundamentally based on values, different types of businesses may have different ethics. Ethics and moral standards may vary from country to country and from culture to culture. In addition to legal considerations, businesses with global connections should consider the prevailing ethical standards of all countries involved when making business decisions.


    6.2 Personal ethics and work life

    While a business may be legally bound by such restrictions as employee confidentiality laws, union contracts, and its customer privacy policy, there are gray areas inside which ethical decisions need to be made. For example, should an ISP comply with a request from a government for customer e-mail records or the identity of a customer matching an IP address? Should a company use marketing data that was mined from individuals’ social networking sites? Or should a business share or sell customer information, even if it is legal to do so? This latter decision is one that many businesses have struggled with, especially in challenging economic times when a quick source of revenue gained from selling customer data is tempting.

    Although some businesses have succumbed to this temptation and have sold their customer lists, others believe that any short-term gains achieved through ethically questionable acts will adversely affect customer loyalty and will ultimately hurt the business in the long run. An emerging issue is who owns an employee’s work-related social media accounts. There have been several lawsuits sur- rounding this issue, such as an employee who took company Twitter followers with him to a new company and an employee who discovered that her employer was posting tweets from her account when she was in the hospital. It is expected that soon social media laws will be developed to resolve these types of issues.

    To prepare future employees for these types of decisions, most business schools incorporate business ethics into their curriculum. For example, the Giving Voice to Values (GVV) business school curriculum, created by the Aspen Institute and Yale School of Management and being piloted at over 50 institutions, focuses on ethical implementation of values-based leadership.

     

    6.3 Ethics and the effect from technology

    Much more ambiguous than the law, ethical beliefs can vary widely from one individual to another. Ethical beliefs may also vary based on one’s religion, country, race, or culture. In addition, different ethical standards can apply to different areas of one’s life. For example, personal ethics guide an individual’s personal behavior and business ethics guide an indi- vidual’s workplace behavior. Computer ethics relate to an individual’s computer use and are significant today because the proliferation of computers and mobile devices in the home and workplace provides more opportunities for unethical acts than in the past. The Internet also makes it easy to distribute information that many individuals would view as unethical.

     

    6.3.1 Code of Ethics

    Another code widely used by various industries and organizations is a code of ethics. Codes of ethics (see the IEEE code of ethics in Figure 6) summarize the moral guidelines adopted by a professional society or other organization. They typically address such issues as honesty, integrity, proper use of intellectual property, confidentiality, and accountability. So, while codes of conduct usually address specific activities that can and cannot be performed, codes of ethics cover broader ethical standards of conduct.

    Although employees are typically forbidden from revealing confidential or proprietary information to outsiders, a dilemma exists when that information is related to an illegal, an unethical, or a dangerous activity involving the business. Employees who reveal wrongdoing within an organization to the public or to authorities are referred to as whistle-blowers. These individuals have varying degrees of protection from retaliation (such as being fired) for whistle-blowing. The type and extent of protection depends on the kind of wrongdoing and the organization involved, as well as the state in which the company and employee are located.

    The Sarbanes-Oxley Act (also called the Corporate Responsibility Act and signed into law in mid-2002) provides federal protection for whistle-blowers who report alleged violations of Securities and Exchange Commission rules or any federal law relating to shareholder fraud.

                                                     


                                                                                            Figure 6

     

    6.4 Using computer to support ethical conduct

    What is considered proper and ethical use of school or company resources may vary from school to school or company to company. To explain what is allowed, many schools and businesses have policies that specify which activities are allowed and which are forbidden. Often, these policies are available as a written code of conduct that is included in a student or employee handbook. They are also often available online via an organization’s intranet or Web site (a code of conduct was shown in Figure 6).

    Policies can vary; for example, one school may allow the use of school computers to download software and another school may not, and one business may allow limited use of the office photocopier or printer for personal use while another may forbid it. As a result, all students and employees should find out what is considered ethical use of resources at their school or place of business, including what types of computer and Internet activities are considered accept- able, and what personal use (if any) of resources, such as computers, printers, photocopiers, telephones, and fax machines, is allowed.


    6.5 Copyright, patent and trademark

    Copyrights protect the creators of original artistic or literary works and are granted automatically once a work exists in a physical medium. A copyright can be registered, which provides additional protection should infringement occur. The copyright symbol © can be used to remind others that content is copyrighted; digital watermarks can be incorporated into digital content so that the copyright information can be viewed, even if the work is altered.

    Patents grant an exclusive right to an invention for 20 years. In addition to products, processes and procedures may be patented as well.

    Trademarks are words, phrases, symbols, or designs that identify an organization’s goods or services and can be either claimed (and use the symbol ™ or SM) or registered (and use the symbol ®).


    6.6 Intellectual properties

    Intellectual property rights specify how intellectual property, such as original music compositions, drawings, essays, software programs, symbols, and designs, may be law- fully used.

     

    6.7 Social implications

    Social implications refer to those actions of business that have an effect on society as a whole. These issues relate to a number of areas of activity.


    SUMMARY

    In this topic you have learnt that:

    The term ethics refers to standards of moral conduct. For example, telling the truth is a matter of ethics.

    Code of ethics- summarize the moral guidelines adopted by a professional society or other organization.

    Copyrights protect the creators of original artistic or literary works and are granted automatically once a work exists in a physical medium. A copyright can be registered, which provides additional protection should infringement occur. The copyright symbol © can be used to remind others that content is copyrighted; digital watermarks can be incorporated into digital content so that the copyright information can be viewed, even if the work is altered.

    Patents grant an exclusive right to an invention for 20 years. In addition to products, processes and procedures may be patented as well.

    Trademarks are words, phrases, symbols, or designs that identify an organization’s goods or services and can be either claimed (and use the symbol ™ or SM) or registered (and use the symbol ®).

    Intellectual property rights specify how intellectual property, such as original music compositions, drawings, essays, software programs, symbols, and designs, may be law- fully used.


    View only 'Topic 7'
  • LEARNING OUTCOMES

    By the end of this topics, you will be able to:

    1.  Discuss the persuasive communication and negotiation skill

    2.  Discuss the importance of teamwork

     






    INTRODUCTION

    Teamwork is an essential part of workplace success. Like a basketball team working together to set up the perfect shot, every team member has a specific role to play in accomplishing tasks on the job. Although it may seem as if one player scored the basket, that basket was made possible by many people’s planning, coordination, and cooperation to get that player the ball. Employers look for people who not only know how to work well with others, but who understand that not every player on the team can or will be the one who gets the ball. When everyone in the workplace works together to accomplish goals, everyone achieves more.


    7.1 Persuasive Communication and Negotiation Skill

    Persuasion skills are a key ingredient to a successful negotiation. You need to be able to persuade your counterpart to understand and accept your position. Through learning key negotiation skills, you can learn the art of effective persuasion to influence your counterpart.

    Persuasion is an important skill that you need to learn to negotiate successfully. You should know how to convince others to accept your views. Also, you should know how to effectively persuade others to change their views. Persuasion and other aspects of negotiation are considered as talents by some, however; they are skills that can be practised between friends or colleagues, taught by expert negotiation firms, or even learned online with tutorials.

    Learning the skill of persuasion will allow you to handle any disputes during a negotiation. The skill is not just restricted to business negotiations. It can also help in resolving political disputes and even street fights.

    Persuasion has been defined as employing tactics to change the beliefs, attitudes or mindset of another, and endorse your views. Knowing the art of effective persuasion by taking part in a negotiating training course will allow you to get the best outcome when dealing with customers and suppliers.

    Negotiation Skill

    A negotiation is a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with his or her point of view. By negotiating, all involved parties try to avoid arguing but agree to reach some form of compromise.

    It is simple to imagine situations where negotiations or persuasion are needed in a work environment. For example, a manager is negotiating and persuading when he or she delegates a task to an employee and wants the employee to take on the responsibility for the task with enthusiasm and engagement. Or a sales representative has to be more persuading than the competition in order to win over a major new customer.

    Another negotiation scenario might involve retrospectively agreeing some flexibility in the promises and obligations set out in a cooperation agreement between two companies. A project manager, on the other hand, might need to give a persuading presentation about a project to an important group of stakeholders during a delicate phase of the project and be able to appear persuading when answering critical questions from the stakeholders.

    Complaints about a defective product or about the performance of service staff are also situations in which it is important to be persuading and, above all, willing to cooperate in order not to damage the reputation of the product, the manufacturer, the service provider, the sales organization, or, quite simply, customer loyalty.

    Whenever we work with other people, differences in opinion can very quickly lead to misunderstandings. These are negotiation situations where it is important to reach a common understanding of what is involved. Finally, different departments within a company may frequently have conflicting goals that require negotiation – typical topics can be as simple as striking a balance between production costs and a focus on quality, disagreements between marketing and sales departments, or conflicts between the personnel department and the works council.

                                                         

    Figure 7: Negotiation and Persuasion


    7.1.1 Importance of teamwork

    It doesn’t mean everybody doing the same thing or everybody being able to do each other’s jobs. It’s more a means to a synergistic way of working, where the sum is greater than the parts.

    Properly managed, teamwork maximizes strengths, bringing out the best in each team member, a key theme on this site. These specific, possibly unique individual strengths are then complimented by the strengths of others, or of the team as a unit, example:

     

    · Promotes Problem Solving

    Teamwork is important due to the problem-solving synergy gained from multiple minds working on a solution. When one person works on a specific company problem, that person only has her personal experience and knowledge from which to pull for solutions. Using teamwork, team members pool their collective ideas together to generate unique ideas for dealing with problems.

    Problems in this case are not purely negative. The problem could be developing a product for a consumer to address a need that the consumer does not know that she has. Two or more people working together also build upon one another's ideas, weeding out the weak parts and making the ideas better.


    · Improves Communication of Ideas

    Teamwork is the backbone of effective communication within a company. When employees work as individuals or independently on projects, they may not readily share knowledge or new information. This lack of communication increases the time it takes to complete projects, tasks or the development of solutions. Teamwork promotes conversation between employees regarding the task at hand, possibly preventing employees from working in opposite directions.

    For example, if one employee does not communicate that one method of addressing a problem is a dead end, and another employee is still trying to use that method, productivity is lowered. Two working together may also feel more emboldened to ask a third person for advice or input, or to point out what doesn't make sense in the project, rather than spinning their wheels on something that isn't working.

     

    · Learning from Team Members

    When employees work together as a team within a company, every employee learns from one another. This knowledge is not limited to the personal experiences of co-workers; employees from different departments may learn information from each other regarding the limitations and possibilities of those departments. For example, if a marketing department consistently makes demands with unrealistic deadlines to another department, the marketing department may see through teamwork why its requests are unreasonable.


    · Increases Work-Flow Speed

    Cohesion is an important by product of teamwork within a company. This cohesion could be the result of increased chemistry, trust or both from working on projects as a team. Cohesive employees are less likely to be confrontational toward one another and more accepting of each others decisions. Cohesion from teamwork can greatly increase the work-flow speed of a company.

     

    · Feeling of Belonging

    When a team is cohesive and works well together, it gives team members a feeling that they belong to something good. Everyone wants to be on a winning team, but you can't win all the time. Belonging to the team makes the setbacks more bearable because they're shared. Team members console one another and prop each other up, reminding everyone of their successes and that together, they will be victorious again. This promotes strong working relationships.


    SUMMARY

    In this topic you have learnt that:

    Teamwork- Team members use teamwork to bounce ideas off of one another before deciding on a development path for a project.

    Persuasion- Persuasion is an important skill that you need to learn to negotiate successfully. You should know how to convince others to accept your views. Also, you should know how to effectively persuade others to change their views.

    Negotiation- A negotiation is a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with his or her point of view. By negotiating, all involved parties try to avoid arguing but agree to reach some form of compromise.

    Importance of teamwork such as promotes problem solving, improves communication of ideas, learning from team members, increases work flow speed and feeling of belonging.


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