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Strategic Management
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FBHH
MBA General
Semester 1
OBM4407 (S1)
Week 5
SELF-CHECK
SELF-CHECK
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◄ VIDEO 1: STRATEGIC MARKETING ISSUES
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SELF-INSTRUCTIONAL MATERIAL
STRATEGIC MANAGEMENT TEXTBOOK
STRATEGIC MANAGEMENT ADDITIONAL TEXTBOOK
ASSIGNMENT_CASE STUDY_20%
ASSIGNMENT_ARTICLE REVIEW_20%
ASSIGNMENT_REFLECTIVE WRITING_30%
BM4407 Strategic Management Concepts and Cases Competitiveness and Globalisation
NOTES
VIDEO 1: DEFINITION OF STRATEGIC MANAGEMENT
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Week 1 Discussion Forum
NOTES
VIDEO 1: STRATEGIC VISION
VIDEO 2: STRATEGIC OBJECTIVES
VIDEO 3: HIERARCHY OF STRATEGIES
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Week 2 Discussion Forum
NOTES 1
NOTES 2
VIDEO 1: RESOURCE BASED VIEW
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NOTES 1
NOTES 2
VIDEO 1: VALUE CHAIN ANALYSIS AND BENCHMARKING
VIDEO 2: MICHAEL PORTER'S TWO GENERIC STRATEGIES
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COURSE LEARNING OUTCOMES
NOTES 1
NOTES 2
VIDEO 1: STRATEGIC MARKETING ISSUES
DISCUSSION FORUM
NOTES
VIDEO 1: STRATEGIC LEADERSHIP ROLES
VIDEO 2: STYLES OF MANAGING CHANGE
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NOTES
VIDEO 1: WHY STRATEGIC IMPLEMENTATION FAILS
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QUIZ 1
QuizTest
Final Examination OBM4407 Strategic Management Semester May 2023 (Remotely Proctored)
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