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      Dear Students, 

      Welcome to your studies in OBM4407 Strategic Management. I hope that you will enjoy the course  and am confident you will build on the firm foundation of management  knowledge you already have gained from the MBA program. My hope is that you will  grow in the participatory approach in class and successfully meet the various challenges you will experience along the way. Over time – I anticipate and indeed encourage your mature contribution as you prepare for graduation and graduate entry into the workforce.  We  are together embarking on a great learning journey! To maximise your benefit from  the course experience, it is essential that you understand the course requirements, content, teaching  methods, assessment tasks, texts, readings and general expectations. It  is a good idea also to read  the course outline carefully before  the first session. It is designed to equip you with as much information as possible from  the start of your course, so that you  will know what to expect and also what UNSW expects of you to fulfil course requirements satisfactorily. If you have any questions, please feel free to contact me. I look forward to our journey into the domain  of strategic management. 

      Dr. Nurhafizah Zainal

      email: drnurhafizah@nilai.edu.my

      Tel: 018-2136964

      Office hours: Mondays - Fridays 8.00 am - 5.00 pm


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      The introduction of Corporate Strategy into this programme is aim to instill an in-depth understanding of how strategy integrates an organisation’s functional activities and to ensure that our MBA graduates will understand the theoretical concepts underlying the resource-based view of strategic management that is so important to the business world today.

      Upon completion of this course, you should be able to:

      1. Apply the terminology of strategic management in an organisational context;

      2. Evaluate strategy as a continuing managerial process and appreciate the dangers of drift; and

      3. Choose strategic decisions that is significant to culture and cultural change.

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      CONTINUOUS ASSESSMENT

      No

      Assessment

      Percentage

      Method

      1.

      Individual Assignment-Case Study

      20

      Online submission via LMS

      2.

      Individual Assignment-Article Review

      20

      Online submission via LMS

      3.

      Individual Assignment-Reflective Writing

      30

      Online submission via LMS





       

       

       

       

      FINAL ASSESSMENT

      No

      Assessment

      Percentage

      Method

      1.

      Final Examination

      30

      Online exam via LMS (Proctored)





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      • TOPIC 1: THE CONCEPT OF STRATEGIC MANAGEMENT


        COURSE LEARNING OUTCOME

        • Discuss strategic-management process involving the stages of strategy formulation, implementation and evaluation.
        • Explain benefits of strategic management.
        • Discuss how strategic management process in the rapidly changing environment.

      • LEARNING RESOURCES IN TOPIC 1

      • NOTES File
      • VIDEO 1: DEFINITION OF STRATEGIC MANAGEMENT URL

        Based on the attached video, what do you understand about strategic management?



      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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      • TOPIC 2: THE VOCABULARY OF STRATEGY, PRESCRIPTIVE, AND EMERGENT STRATEGIES


        COURSE LEARNING OUTCOME
        • Explain the need for core values statements in strategic management.
        • Describe the nature and role vision statements in strategic management.
        • Identify the characteristics of a vision statement.
        • Describe the nature and role of mission and objective statements in strategic management.
        • Evaluate and write mission statements for different organizations.

      • LEARNING RESOURCES IN TOPIC 2

      • NOTES File
      • VIDEO 1: STRATEGIC VISION URL

        Referring to the attached video, discuss how organization develop their strategic vision.



      • VIDEO 2: STRATEGIC OBJECTIVES URL

        Based on the video, summarize what do you understand about strategic objectives.  You may choose one or two companies in comparing their strategic objectives.

         

         


      • VIDEO 3: HIERARCHY OF STRATEGIES URL

        Based on the video, explain hierarchy of strategies in the organization.


      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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      • TOPIC 3: STRATEGY, THE ORGANIZATION AND THE ENVIRONMENT


        COURSE LEARNING OUTCOME
        • Describe the nature and purpose of an external assessment in formulating strategies.
        • Describe the nature and purpose of an internal assessment in formulating strategies.
        • Describe key sources of information for identifying opportunities, threats, strength, and weaknesses.

      • LEARNING RESOURCES IN TOPIC 3

      • NOTES 1 File
      • NOTES 2 File
      • VIDEO 1: RESOURCE BASED VIEW URL

        Based on the video attached, discuss Resource-Based View characteristics.  How Resource-Based View can be used in the organization?



      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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      • TOPIC 4: THE CORE PROCESSES: STRATEGIC ANALYSIS; STRATEGY FORMULATION; STRATEGIC CHOICE


        COURSE LEARNING OUTCOME
        • Discuss various types of strategies according to their situation.
        • Explain Porter’s five generic strategies.
        • Describe strategy analysis and choice process.
        • Construct the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.

      • LEARNING RESOURCES IN TOPIC 4

      • NOTES 1 File
      • NOTES 2 File
      • VIDEO 1: VALUE CHAIN ANALYSIS AND BENCHMARKING URL

        Referring to the video attached, discuss what do you understand about value chain analysis and how organization may use value chain analysis to increase their organizational performance.



      • VIDEO 2: MICHAEL PORTER'S TWO GENERIC STRATEGIES URL

        Referring to the video attached, explain Michael Porter’s Two Generic Strategies.  Please provide example in your explanation.

         

         


      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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      • TOPIC 5: IMPLEMENTING STRATEGY: BUILDING CAPACITY AND ALLOCATING RESOURCES


        COURSE LEARNING OUTCOME
        • Explain the roles of resource allocation and managing conflict in strategy implementation. 
        • Discuss four strategic production/operations issues vital for strategy implementation.
        • Discuss seven strategic human resource issues vital for strategy implementation.

      • LEARNING RESOURCES IN TOPIC 5

      • NOTES 1 File
      • NOTES 2 File
      • VIDEO 1: STRATEGIC MARKETING ISSUES URL

        Referring to the video attached, discuss how organization implementing strategies when it comes to marketing aspects.



      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
      • DISCUSSION FORUM
        View Start discussions: 1 Post replies: 1 Make forum posts: 1
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      • TOPIC 6: MANAGING STRATEGIC CHANGE


        COURSE LEARNING OUTCOME
        • Identify types of required strategic change.
        • Analyze how organizational context might affect the design of strategic change programmes.
        • Identify and assess the different styles of leading and managing strategic change.

      • LEARNING RESOURCES IN TOPIC 6

      • NOTES File
      • VIDEO 1: STRATEGIC LEADERSHIP ROLES URL

        Referring to the attached video, elaborate what do you understand about strategic leadership. When is the best time to use strategic leadership in the organization?



      • VIDEO 2: STYLES OF MANAGING CHANGE URL

        Referring to the attached video, explain how organization should deploy change management strategies effectively and efficiently.



      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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      • TOPIC 7: MONITORING AND REVIEWING THE IMPLEMENTATION PROCESS


        COURSE LEARNING OUTCOME
        • Elaborate the strategy implementation.
        • Discuss the framework of Irwin.
        • Explain why strategic implementation fails.

      • LEARNING RESOURCES IN TOPIC 7

      • NOTES File
      • VIDEO 1: WHY STRATEGIC IMPLEMENTATION FAILS URL

        Referring to the video attached, elaborate the critical success factors in the strategy development and implementation.



      • KNOWLEDGE CHECK ACTIVITIES

      • SELF-CHECK File
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