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Course Introduction

  • Course Introduction

    Principles of Marketing (BM3100) aims to provide students with an understanding of the basic concepts and practices of modern marketing and to provide a strong foundation for more advanced courses which include understanding of market definition, market segmentation, market positioning, market targeting and the design and development of products / services. Besides that, to develop an understanding of the pricing, distribution, advertising and promotion functions of marketing and to complement them with different marketing philosophies and also the ability to identify strategies and goals in a particular marketing system.

    Module Learning Outcomes

    CLO1

     

    Discuss basic theories and concepts in marketing. (C2, PLO1)

    CLO2

     

    Apply comprehensive marketing knowledge to manage problems in business organisations using different approaches. (C3, PLO2)

    CLO3

     

    Express effective written and oral communication and collaborative skills with diverse stakeholders. (A3, PLO4)


    SUPPORT AND CONTACT DETAILS

    • Name: Dr. Santhi Govindan
    • Email : santhi@nilai.edu.my
    • Consultation Hours: Tuesday (2:00 pm – 4:00 pm) and Thursday (2:00 pm – 4:00 pm)


    Course Guide►