Principles of Marketing: All participants

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Assessment

WEEK 1: Topic 1- Marketing: Creating and Capturing Customer Value

WEEK 2: Topic 2 - Company and Marketing Strategies

WEEK 3: Topic 3 - Analysing the Marketing Environment

WEEK 4: Topic 4- Managing Marketing Environment and Gain Insights

WEEK 5: Topic 5 Customer Buying Behaviour

WEEK 6: Topic 6- Customer Driven Strategy

WEEK 7: Topic 7-Product, Service, and Brand

WEEK 8: Topic 8-New Product Development and Product Life Cycle

WEEK 9: Topic 9- Pricing Strategies (Part 1)

WEEK 10: Topic 9- Pricing Strategies (Part 2)

WEEK 11: Topic 10-Marketing Channels (Part 1)

WEEK 12: Topic 10-Marketing Channels (Part 2)

WEEK 13: Topic 11- Marketing Ethics and Responsibility (Part 1)

WEEK 14: Topic 11- Marketing Ethics and Responsibility (Part 2)