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Principles of Marketing

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  • Home
  • Calendar
  • Course sections
    • General
    • Course Introduction
    • Course Guide
    • Online Class Schedule
    • Assessment
    • Printed Self-Instructional Material
    • WEEK 1: Topic 1- Marketing: Creating and Capturing Customer Value
    • WEEK 2: Topic 2 - Company and Marketing Strategies
    • WEEK 3: Topic 3 - Analysing the Marketing Environment
    • WEEK 4: Topic 4- Managing Marketing Environment and Gain Insights
    • WEEK 5: Topic 5 Customer Buying Behaviour
    • WEEK 6: Topic 6- Customer Driven Strategy
    • WEEK 7: Topic 7-Product, Service, and Brand
    • WEEK 8: Topic 8-New Product Development and Product Life Cycle
    • WEEK 9: Topic 9- Pricing Strategies (Part 1)
    • WEEK 10: Topic 9- Pricing Strategies (Part 2)
    • WEEK 11: Topic 10-Marketing Channels (Part 1)
    • WEEK 12: Topic 10-Marketing Channels (Part 2)
    • WEEK 13: Topic 11- Marketing Ethics and Responsibility (Part 1)
    • WEEK 14: Topic 11- Marketing Ethics and Responsibility (Part 2)
    • Text Book
    • References
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