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◄TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENTTOPIC 3 - MARKETING RESEARCH►

TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS

  • TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS

    INTRODUCTION

    Many marketers face challenging situations in meeting the needs of their customers as their competitors are trying to capture the interest of the same audience. Marketers must find ways to attract the attention of their target consumers amidst many market offerings from other competitors.

    Consumers will choose a product that they perceive will give them the highest value. If they are satisfied with the product choice they have made, they may become loyal to the product and the marketer.

    For many companies, the products involved are many, and the target markets are varied in various parts of the world. Therefore, the tasks involved to attract the various target markets for different products multi-fold and require proper planning.


    LEARNING OUTCOMES

    Upon the completion of the lessons, students should be able to:

    1.       Explain the value chain and core competencies

    2.       Describe the role of strategic marketing planning

    3.       Explain the strategic marketing plan process



◄TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENTTOPIC 3 - MARKETING RESEARCH►