Marketing Management

• Forum Announcements

Marketing Management Online Class Every Tuesday 7.00pm - 8.00pm

• Forum CHAPTER 1

Assessment

• Assignment ASSIGNMENT 1
• Assignment ASSIGNMENT 2
• Assignment ASSIGNMENT 3

Course Discussion Forum

• Forum Course Discussion Forum

TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT

• Folder Reading Material - Topic 1
• Forum Discussion on Topic 1

TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS

• Folder Reading Material - Topic 2
• Forum Discussion on Topic 2

TOPIC 3 - MARKETING RESEARCH

• Folder Reading Material - Topic 3
• Forum Discussion on Topic 3

TOPIC 4 - ANALYZING CONSUMER MARKETS

• Folder Reading Material - Topic 4
• Forum Discussion on Topic 4

TOPIC 5 - ANALYSING BUSINESS MARKETS

• Folder Reading Material - Topic 5
• Forum Discussion on Topic 5

TOPIC 6 - MARKET SEGMENTATION, AND TARGETING

• Folder Reading Material - Topic 6
• Forum Discussion on Topic 6

TOPIC 7 - SETTING PRODUCT STRATEGY

• Folder Reading Material - Topic 7
• Forum DISCUSSION ON TOPIC 7

TOPIC 8: PRICING STRATEGY

• Folder Reading Material - Topic 8
• Forum DISCUSSION ON TOPIC 8

TOPIC 9 - DISTRIBUTION CHANNEL STRATEGY

• Folder Reading Material - Topic 9
• Forum DISCUSSION ON TOPIC 9

TOPIC 10 - INTEGRATED MARKETING COMMUNICATIONS STRATEGY

• Folder Reading Material - Topic 10
• Forum DISCUSSION ON TOPIC 10

Final Examination OBM 4403 Marketing Management 18th May 2025 hour paper (9.00am - 2.00pm)

• Quiz Final Examination OBM 4403 Marketing Management 18th May 2025 hour paper (9.00am - 2.00pm) (Remotely Proctored)
• Quiz Exam for those having MIC Issues (Remotely Proctored)