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Marketing Management

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    • Marketing Management
    • Marketing Management Online Class Every Tuesday 7.00pm - 8.00pm
    • Course Introduction
    • Self Instructional Material
    • Assessment
    • Lecture Notes for Online Classes
    • Course Discussion Forum
    • TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT
    • TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS
    • TOPIC 3 - MARKETING RESEARCH
    • TOPIC 4 - ANALYZING CONSUMER MARKETS
    • TOPIC 5 - ANALYSING BUSINESS MARKETS
    • TOPIC 6 - MARKET SEGMENTATION, AND TARGETING
    • TOPIC 7 - SETTING PRODUCT STRATEGY
    • TOPIC 8: PRICING STRATEGY
    • TOPIC 9 - DISTRIBUTION CHANNEL STRATEGY
    • TOPIC 10 - INTEGRATED MARKETING COMMUNICATIONS STRATEGY
    • Final Examination OBM 4403 Marketing Management 18th May 2025 hour paper (9.00am - 2.00pm)
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