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◄Course Discussion ForumTOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS►

TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT

  • TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT

    INTRODUCTION

    Lesson 1 provides a detail illustration in understanding marketing management and why it is important. To prepare to be a marketer, you need to understand what is marketing is, how it works, who does it, and what is marketed. The first decade of the 21st century challenged firms to prosper financially and even survive in the face of an unforgiving economic environment. Marketing is playing a key role in addressing those challenges.


    LEARNING OUTCOMES

    Upon the completion of the lessons, students should be able to:

    1.       Explain the role of marketing and its importance

    2.       Define marketing and marketing management

    3.       Describe the core concepts of marketing

    4.       Explain the marketing orientations of a firm

    5.       Describe the marketing management process




◄Course Discussion ForumTOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS►