General forums
| Forum | Description | Discussions |
|---|---|---|
| Announcements | General news and announcements |
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Learning forums
| Section | Forum | Description | Discussions |
|---|---|---|---|
| WEEK 1: Topic 1- Marketing: Creating and Capturing Customer Value | Topic 1 Discussion | This discussion forum covers Topic 1 |
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| WEEK 2: Topic 2 - Company and Marketing Strategies | Discussion Topic 2 | A business portfolio is the collection of businesses or products that make up the company. Take a look at Ford (www.ford.com). Describe Ford’s business portfolio in terms of both businesses and products. Please share your answers here. |
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| WEEK 3: Topic 3 - Analysing the Marketing Environment | Discussion Topic 3 | Define the marketing environment for Starbucks (www.starbucks.com). Keep in mind that a company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Please ... |
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| WEEK 4: Topic 4- Managing Marketing Environment and Gain Insights | Discussion Topic 4 | Minicases and Applications Online, Mobile, and Social Media Marketing: Creepy Data In each second of every day personal information is being indexed and processed. Every device we use has a unique address which is being broadcast as long as you have wireless networking switched on. ... |
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| WEEK 5: Topic 5 Customer Buying Behaviour | Discussion Topic 5 | Every culture contains smaller subcultures. In the U.S., the rapidly increasing Hispanic market holds opportunities for many businesses. Look around your community and make a list of those businesses that may well prosper from this increasing subculture. Why do you think this is so? Please ... |
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| WEEK 6: Topic 6- Customer Driven Strategy | Discussion Topic 6 | Go to Apple Music (www.apple.com/music) or Spotify (www.spotify.com). What unique market segments appear to be the target of specific genres of music? How did you determine the segments? Please share your answers here. |
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| WEEK 7: Topic 7-Product, Service, and Brand | Discussion Topic 7 | What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why? Please share your answers here. |
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| WEEK 8: Topic 8-New Product Development and Product Life Cycle | Discussion Topic 8 | Go to Apple’s (the makers of the iPhone) website (www.apple.com) and read about one of their newest offerings, the iPhone 6S. Imagine if you had been assigned the job of developing questions for the concept test of this product. Develop a series of five questions that you would have included.... |
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| WEEK 9: Topic 9- Pricing Strategies (Part 1) | Discussion Topic 9- Part 1 | Take a look at Rolex watches (www.rolex.com/en). What pricing strategy is being employed here? What message is this pricing strategy sending to potential consumers? Please share your answers here. |
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| WEEK 10: Topic 9- Pricing Strategies (Part 2) | Discussion Topic 9 - Part 2 | If you’ve ever traveled to another country, such as Germany, you may have noticed that the price on a product is the total amount you actually pay when you check out. That is, no sales tax is added to the purchase price at the checkout as it is in the United States. That is because many ... |
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| WEEK 11: Topic 10-Marketing Channels (Part 1) | Discussion Topic 10 (Part 1) | One of the major trends is disintermediation. Why are companies turning to this? What are the primary advantages and disadvantages associated with disintermediation? Under what conditions does it make the most sense? Please share your answers here. |
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| WEEK 12: Topic 10-Marketing Channels (Part 2) | Discussion Topic 10 (Part 2) | What industries’ channel of distribution has been impacted dramatically by online, mobile, and social media? Please share your answers here. |
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| WEEK 13: Topic 11- Marketing Ethics and Responsibility (Part 1) | Topic Issues Practicum (Individual) (10%) | GUIDE: 1. A topic on current issues will be posted on third day of Week 13. 2. Students are require to participate actively during topic issues practicum session with
relevant ideas and concepts. 3. Students are highly encourage to integrate the discussion with fundamental marketing ... |
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| WEEK 14: Topic 11- Marketing Ethics and Responsibility (Part 2) | Discussion Topic 11 (Part 2) | How can marketing practices create barriers to entry that potentially harm other firms? Are these barriers helpful or harmful to consumers? Please share your answers here. |
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