Marketing Management

Students, please post your replies to the questions I have posted in this forum.

1. What is selling concept and how is it different than the marketing concept?
2. Given the marketing environment is highly competitive, discuss the marketing management orientations suitable for today’s business firms
3. Outline the steps of the marketing management process that a marketing manager is ...

1. Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn’t matter.
2. In many organizations, marketing does not have a place of importance in the organizational hierarchy.  ...

1. Do you think the Internet has made it easier or more difficult to collect marketing data and information?  Why?  How might the major data collection issues of today compare to the issues that occurred in the pre-Internet era?
2.  A marketing manager would like to ask his company’s target market (a ...

1. Considering the steps in the consumer buying process, describe how you (and your family) used this process to select your college. How many schools did you consider? How much time did you invest in this decision? When you were deciding on which college to attend, what objective and subjective ...

1. ‘’Dealing with the business market is difficult. Understanding their customers is as important as understanding the business buyers’ themselves”. Discuss this statement.
2.  “The business market differs from the consumers market because of the type of products that they purchase that are different”....

1. Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.  They argue that technology has made it far too easy to track buyer behavior and personal information.  Marketers counter that individualized segmentation can lead to ...

1.  Consider the number of products available in the U.S. consumer market.  In virtually every product category, consumers have many options to fulfill their needs.  Are all of these options really necessary?  Is having these many choices a good thing for consumers?  Why or why not?  Is it a ...

1. One of the key themes of today’s economy is the challenge of marketing goods and services in mature markets that are plagued by commoditization.  In what ways is pricing strategy related to commoditization?  How can a firm offer good value in a mature market where price is the only visible means ...

1. Some manufacturers and retailers advertise that customers should buy from them because they “eliminate the middleman.”  Evaluate this comment in light of the functions that must be performed in a marketing channel.  Does a channel with fewer members always deliver products to customers at lower ...