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  • Managerial economics (BM4404) is the "application of the economic concepts and economic analysis to the problems of formulating rational managerial decisions". Managerial Economics introduces students to the use of economic analysis for business decision-making. Economic theory and quantitative methods are applied to managerial decision involving prices, production, and profit maximization. It is an important module for this MBA as the module encourages critical understanding of economics in the field of business.

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      • SIM BM4404 File
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        Please download your self-instructional module for this course. Please go through it before you attend your online classes.

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    • Please submit your assignments in the folders below.

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    • Topic 1 introduces students to economics and how managerial decisions are affected by both microeconomics and macroeconomic factors. Microeconomics is the study of how consumers, firms and industries make decisions regarding the products that they buy and sell. Macroeconomics is the study of the overall level of economic activity, including topics such as changes in the price level, unemployment and economic growth. The case study on the global automobile industry demonstrates how managerial decisions are influenced by changing microeconomic and macroeconomic variables. Microeconomic influences include how consumer behavior affects revenues, and how technology and the market structure affect the costs of production. Macroeconomic influences include changes in aggregate spending in the economy, monetary and fiscal policies as well as outside influences in the rest of the world.


      Upon completion of this topic, students should be able to:

      CLO 1: Explain the concepts of Economics.

      CLO 2: Discuss the importance of managers need to understand both microeconomics and macroeconomics as they make decisions. 

      CLO 3:Discuss the insights from economics for a real-world problem such as congestion.


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    • Upon completion of the course, students should be able to:

      CLO 1: Describe and explain the law of demand and supply.

      CLO 2:  Explain the role of price in reaching a market equilibrium.

      CLO 3: Elaborate the effect of a change in demand on the equilibrium price.


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    • Upon completion of the course, students should be able to:

      CLO 1: Explain the price elasticity of demand: list the determinant of the price elasticity of demand.

      CLO 2:Use price elasticity of demand to predict changes in quantity and total revenue.

      CLO 3: Elaborate elasticity and total revenue for a linear demand curve: explain how the price elasticity of demand varies along a linear demand curve.


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      • Upon completion of the course, students should be able to:

        CLO 1: Explain the concepts of economic cost and economic profit.

        CLO 2:Discuss the short-run costs and draw the short-run marginal and average cost curves.

        CLO 3: Discuss the long-run costs and draw the long-run marginal and average cost curves.


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        • Upon completion of the course, students should be able to:

          CLO 1 : Distinguish between four market structures.

          CLO 2 : Explain the short-run output rule and the break-even price.

          CLO 3 : Describe the short-run and long-run effects of changes in demand for an increasing-cost industry.


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          • Upon completion of the course, students should be able to:

            CLO 1: Explain a monopolist’s output decision.

            CLO 2: Explain why a monopoly is socially inefficient.

            CLO 3: Describe the practice of price discrimination.


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            • Upon completion of the course, students should be able to:

              CLO 1: Explain why a price-fixing cartel is difficult to maintain.

              CLO 2: Describe the prisoners’ dilemma.

              CLO 3: Explain the behavior of an insecure monopolist.


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                • Final Exam OBM4404 Managerial Economics 3 hour paper (Start from 9.00am-2.00pm) (Remotely Proctored) Quiz
                  Opened: Saturday, 21 December 2024, 9:00 AM
                  Closed: Saturday, 21 December 2024, 5:00 PM
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                • Final Exam Thina Only (Remotely Proctored) Quiz
                  Opened: Saturday, 21 December 2024, 10:53 AM
                  Closed: Saturday, 21 December 2024, 5:00 PM
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                • Final Exam for Ahmed Hassan Hamed Sayed only (Remotely Proctored) Quiz
                  Opened: Saturday, 21 December 2024, 5:28 PM
                  Closed: Saturday, 21 December 2024, 10:00 PM
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                • Final Exam OBM4404 Managerial Economics 3 hour paper (Start from 12.00pm-10.00pm) (Remotely Proctored) Quiz
                  Opened: Saturday, 28 December 2024, 12:00 PM
                  Closed: Saturday, 28 December 2024, 10:00 PM
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