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    • Welcome to the study of Research Methodology (BM4406).  This module is really interesting because it provides you with guidelines and advice to carry out a research in an area of interest to you or to find an answer to solve a problem confronting you. This module involves many areas of study and knowledge from the initial identification of a research problem to the final research report.  This implies that the understanding of the sequence of flow of activities is central to inquiry.   It introduces two aspects of research study: the quantitative and qualitative e approaches.  It also addresses the concepts of theoretical framework, research designs and other procedures used in the conduct of a research. The study of this module will benefit you when you are conducting your project paper at later stage of your MBA programme.

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      • WHAT WILL YOU LEARN?

        Research, is all about generating answers to research questions in order to advance knowledge. Fundamentally, the research questions are derived from a particular research topic or an area of interest. It, then begin by finding out who has studied the research problem you plan to examine to ensure that you do not conduct a research study that has already been done but to enable you to build on the existing knowledge and improving on the subject matter.  After having settled down with the appropriate research topic, you will move on to identify through research review and other references to decide on the research approach whether it is going to be qualitative or quantitative or a mixed type.  Next you will be in a position to decide on the research strategy and establish your research design.  The research design then leads you to the methods to collect the data to find answers to the research questions and to achieve your research objectives.


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          • Assignments
            Opened: Thursday, 7 September 2023, 12:00 AM
            Due: Monday, 18 September 2023, 12:00 AM

            Dear student,

            Please download the assignment and submit your answer file here.

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          • By the end of this topic, you will be able to:

             

            CLO 1: Able to state the research topic in quantitative term or qualitative term.

            CLO 2: Refining research ideas and converting them into research project.

            CLO 3:  Develop and formulate research questions and the review of literature.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Acquire a good understanding and insight of relevant previous research and the trends that have emerged in relation to your chosen research topic.

            CLO 2: Identify those issues where your research will provide fresh insights.

            CLO 3: Guide you into subsequent sections of your research project report.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Acquire an understanding of the importance of research philosophy in research method.

            CLO 2: Distinguish the importance of inductive and deductive research approach and their implications in the conduct of the research.

            CLO 3: Develop the appropriate research design to achieve the objectives of the research.

            CLO 4: apply the necessary ethical practices in the conduct of the research.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Explain in deductive research, the relationships of the variables are subjected to hypothetical testing.

            CLO 2: Explain the association of the variables is derived from the theory.

            CLO 3: Identify the differences between a deductive research framework from an inductive research framework.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Explain the importance of gaining accessibility to the collection of data from the sources.

            CLO 2: Identify the strategies to gain access to collect data.

            CLO 3: Examine the ethical issues in the research process.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Deciding on a suitable sample size with 95% level of certainly.

            CLO 2: Choose the right sample for a research investigation as it is imperative to ensure its representation of the population to validate the research project.

            CLO 3: Explain the techniques in sampling (sampling designs) – probability sampling and nonprobability sampling.


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          • By the end of this topic, you will be able to:

             

            CLO 1: Justify the use of the secondary data must meet the needs of the research questions and objectives.

            CLO 2: Justify the credibility of such data to be applied in the research must enhance the quality of the research.

            CLO 3:Discuss the secondary data provide the information to match the population or sample in the research.


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          • By the end of this topic, you will be able to:

             CLO 1: Explain the observation is used to collect data about people’s behaviour or actions and it does not involve asking question or communicating with others.

             CLO 2: Explain the data gathered in the inductive approach are descriptive in nature and a narrative account is evolved which eventually leads to the development of a theory (the central theme/phenomenon).

            CLO 3: Justify the usefulness of interviews is to fill the gaps of missing data or to obtain further or deeper information about the behaviour of participants.



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          • By the end of this topic, you will be able to:

             CLO 1: Discuss the efficient way to obtain precise data from a large sample.

             CLO 2: Justify usage is dependent on the purpose of the research such as descriptive, explanatory or exploratory.

             CLO 3: Discuss the design of the questionnaire is imperative as it will influence the response rate, reliability and validity of the answers from participants.




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          • By the end of this topic, you will be able to:

            CLO 1: Classifying the type of quantitative data – categorical or quantifiable

            CLO 2: Exploring and presenting data in terms of tables, diagrams and graphs

            CLO 3: Exploring the variables and presenting them. in forms of charts, histograms, graphs



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          • By the end of this topic, you will be able to:

            CLO 1: Writing out of a research project is very important and there is no stopping as and when as desired, it can only stop after the complex section is completed to prevent being lost over the complex issue when writing starts again. 

            CLO 2: It is necessary to be reminded of the importance of having a clear topic that has the fewest number of words that can tell a clear story of what is intended, help to get the necessary data and reaching the conclusion.

            CLO 3: Presentation of the report requires certain strategies such as stating of clear aims and objectives of the research study and the method of delivery and as far as possible, get the audience involved.



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