Strategic Management

Week 4

• TOPIC 4: THE CORE PROCESSES: STRATEGIC ANALYSIS; STRATEGY FORMULATION; STRATEGIC CHOICE

  
  

  COURSE LEARNING OUTCOME

  • Discuss various types of strategies according to their situation.
  • Explain Porter’s five generic strategies.
  • Describe strategy analysis and choice process.
  • Construct the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.

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• LEARNING RESOURCES IN TOPIC 4

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• NOTES 1 File

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• NOTES 2 File

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• VIDEO 1: VALUE CHAIN ANALYSIS AND BENCHMARKING URL

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  Referring to the video attached, discuss what do you understand about value chain analysis and how organization may use value chain analysis to increase their organizational performance.

  
  
  

• VIDEO 2: MICHAEL PORTER'S TWO GENERIC STRATEGIES URL

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  Referring to the video attached, explain Michael Porter’s Two Generic Strategies.  Please provide example in your explanation.

   

   
  

  
  

• KNOWLEDGE CHECK ACTIVITIES

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• SELF-CHECK File

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