Strategic Management

Week 2

• TOPIC 2: THE VOCABULARY OF STRATEGY, PRESCRIPTIVE, AND EMERGENT STRATEGIES

  
  

  COURSE LEARNING OUTCOME

  • Explain the need for core values statements in strategic management.
    
  • Describe the nature and role vision statements in strategic management.
    
  • Identify the characteristics of a vision statement.
    
  • Describe the nature and role of mission and objective statements in strategic management.
    
  • Evaluate and write mission statements for different organizations.
    

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• LEARNING RESOURCES IN TOPIC 2

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• NOTES File

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• VIDEO 1: STRATEGIC VISION URL

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  Referring to the attached video, discuss how organization develop their strategic vision.

  
  
  

• VIDEO 2: STRATEGIC OBJECTIVES URL

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  Based on the video, summarize what do you understand about strategic objectives.  You may choose one or two companies in comparing their strategic objectives.

   

   
  

  
  

• VIDEO 3: HIERARCHY OF STRATEGIES URL

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  Based on the video, explain hierarchy of strategies in the organization.

  
  

• KNOWLEDGE CHECK ACTIVITIES

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• SELF-CHECK File

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• Week 2 Discussion Forum