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Week 1
TOPIC 1: THE CONCEPT OF STRATEGIC MANAGEMENT
COURSE LEARNING OUTCOME
- Discuss strategic-management process involving the stages of strategy formulation, implementation and evaluation.
- Explain benefits of strategic management.
- Discuss how strategic management process in the rapidly changing environment.
LEARNING RESOURCES IN TOPIC 1
Based on the attached video, what do you understand about strategic management?
KNOWLEDGE CHECK ACTIVITIES