Strategic Management

The introduction of Corporate Strategy into this programme is aim to instill an in-depth understanding of how strategy integrates an organisation’s functional activities and to ensure that our MBA graduates will understand the theoretical concepts underlying the resource-based view of strategic management that is so important to the business world today.

Upon completion of this course, you should be able to:

1. Apply the terminology of strategic management in an organisational context;

2. Evaluate strategy as a continuing managerial process and appreciate the dangers of drift; and

3. Choose strategic decisions that is significant to culture and cultural change.