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Principles of Marketing
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FBHH
Bachelor of Commerce (Honours) in International Business
Semester 1
OBM3100
WEEK 6: Topic 6- Customer Driven Strategy
CHAPTER 6 NOTES
CHAPTER 6 NOTES
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CHAPTER 6 NOTES.pdf
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◄ Discussion Topic 5
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Assignment 1- QUESTIONS
Assignment 2- QUESTIONS
SIM ALL TOPICS OBM3100 PRINCIPLES OF MARKETING
CHAPTER 1 NOTES
Topic 1 Discussion
CHAPTER 2 NOTES
Discussion Topic 2
CHAPTER 3 NOTES
Discussion Topic 3
CHAPTER 4 NOTES
Discussion Topic 4
CHAPTER 5 NOTES
Discussion Topic 5
Discussion Topic 6
CHAPTER 7 NOTES
Discussion Topic 7
CHAPTER 8 NOTES
Discussion Topic 8
CHAPTER 9 NOTES
Discussion Topic 9- Part 1
CHAPTER 9 NOTES
Discussion Topic 9 - Part 2
CHAPTER 10 NOTES
Discussion Topic 10 (Part 1)
CHAPTER 10 NOTES
Discussion Topic 10 (Part 2)
CHAPTER 11 NOTES
Topic Issues Practicum (Individual) (10%)
CHAPTER 11 NOTES
Discussion Topic 11 (Part 2)
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Course sections
General
Course Introduction
Course Guide
Online Class Schedule
Assessment
Printed Self-Instructional Material
WEEK 1: Topic 1- Marketing: Creating and Capturing Customer Value
WEEK 2: Topic 2 - Company and Marketing Strategies
WEEK 3: Topic 3 - Analysing the Marketing Environment
WEEK 4: Topic 4- Managing Marketing Environment and Gain Insights
WEEK 5: Topic 5 Customer Buying Behaviour
WEEK 6: Topic 6- Customer Driven Strategy
WEEK 7: Topic 7-Product, Service, and Brand
WEEK 8: Topic 8-New Product Development and Product Life Cycle
WEEK 9: Topic 9- Pricing Strategies (Part 1)
WEEK 10: Topic 9- Pricing Strategies (Part 2)
WEEK 11: Topic 10-Marketing Channels (Part 1)
WEEK 12: Topic 10-Marketing Channels (Part 2)
WEEK 13: Topic 11- Marketing Ethics and Responsibility (Part 1)
WEEK 14: Topic 11- Marketing Ethics and Responsibility (Part 2)
Text Book
References