DISCUSSION ON TOPIC 10

  1. Review the steps in the AIDA model.  In what ways has promotion affected you in various stages of this model?  Does promotion affect you differently based on the type of product in question?  Does the price of the product (low versus high) make a difference in how promotion can affect your choices?  Explain.
  2. What does the future hold for traditional mass-media advertising?  If you were the CEO of a major television network, magazine publisher, or newspaper company, what you be doing now to ensure the livelihood of your company in 10 to 20 years?
  3. What would happen if a company suddenly stopped using sales promotion activities after having used them for a long period of time?  Is it possible for a company to become dependent on the use of sales promotion activities?  Explain.


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