Discussion on Topic 5
- ‘’Dealing with the business market is difficult. Understanding their customers is as important as understanding the business buyers’ themselves”. Discuss this statement.
- “The business market differs from the consumers market because of the type of products that they purchase that are different”. Comment on the statement.
- The decision-making unit of a buying organization is usually known as the “buying centre”. What is the consumption of the buying centre? List the buying process of an organization and briefly explain if it is similar to the consumer buying process.
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