Discussion on Topic 4
- Considering the steps in the consumer buying process, describe how you (and your family) used this process to select your college. How many schools did you consider? How much time did you invest in this decision? When you were deciding on which college to attend, what objective and subjective criteria did you use in the alternative evaluation?
- Discuss the situation where consumers’ perception would influence their buying decision. Discuss what should be done by marketers for each situations.
- Many people criticize marketing as being manipulative based on the argument that marketing activities create needs where none previously existed. Marketers of SUVs, tobacco products, diet programs, exercise equipment, and luxury products are typically the most criticized. Given what you now know about the differences between needs and wants, do you agree with these critics? Explain.
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