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Marketing Management
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FBHH
MBA General
January 2025 Semester
OBM4403 Jan 2025
TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS
Reading Material - Topic 2
Reading Material - Topic 2
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Tutorial 1a MarketingMg Tang 18.10.2023
Tutorial 1b MarketingMg Tang 18.10.2023
Lecture 3 Marketing OBM4403 Tang
Lecture 4 Marketing OBM4403 Tang
Lecture Week 5 OBM4403 Tang
Lecture Week 6 OBM4403 Tang
Lecture 7 OBM4403 Tang
Course Discussion Forum
Reading Material - Topic 1
Discussion on Topic 1
Discussion on Topic 2
Reading Material - Topic 3
Discussion on Topic 3
Reading Material - Topic 4
Discussion on Topic 4
Reading Material - Topic 5
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Reading Material - Topic 6
Discussion on Topic 6
Reading Material - Topic 7
DISCUSSION ON TOPIC 7
Reading Material - Topic 8
DISCUSSION ON TOPIC 8
Reading Material - Topic 9
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Reading Material - Topic 10
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Course sections
Marketing Management
Marketing Management Online Class Every Tuesday 7.00pm - 8.00pm
Course Introduction
Self Instructional Material
Assessment
Lecture Notes for Online Classes
Course Discussion Forum
TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT
TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS
TOPIC 3 - MARKETING RESEARCH
TOPIC 4 - ANALYZING CONSUMER MARKETS
TOPIC 5 - ANALYSING BUSINESS MARKETS
TOPIC 6 - MARKET SEGMENTATION, AND TARGETING
TOPIC 7 - SETTING PRODUCT STRATEGY
TOPIC 8: PRICING STRATEGY
TOPIC 9 - DISTRIBUTION CHANNEL STRATEGY
TOPIC 10 - INTEGRATED MARKETING COMMUNICATIONS STRATEGY