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Marketing Management
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Online and Distance Learning
FBHH
MBA General
Semester 2
OBM4403 (S2)
TOPIC 4 - ANALYZING CONSUMER MARKETS
Reading Material - Topic 4
Reading Material - Topic 4
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SIM-BM4403
Assignment 1 (30%)
Assignment 2 (30%)
Assignment 3 (10%)
Tutorial 1a MarketingMg Tang 18.10.2023
Tutorial 1b MarketingMg Tang 18.10.2023
Lecture 3 Marketing OBM4403 Tang
Lecture 4 Marketing OBM4403 Tang
Lecture Week 5 OBM4403 Tang
Lecture Week 6 OBM4403 Tang
Lecture 7 OBM4403 Tang
Tutorial 1 Part 1
Tutorial 1 Part 2
Tutorial 2
Tutorial 3
Tutorial 4
Tutorial 5
Tutorial 6
Course Discussion Forum
Reading Material - Topic 1
Discussion on Topic 1
Reading Material - Topic 2
Discussion on Topic 2
Reading Material - Topic 3
Discussion on Topic 3
Discussion on Topic 4
Reading Material - Topic 5
Discussion on Topic 5
Reading Material - Topic 6
Discussion on Topic 6
Reading Material - Topic 7
DISCUSSION ON TOPIC 7
Reading Material - Topic 8
DISCUSSION ON TOPIC 8
Reading Material - Topic 9
DISCUSSION ON TOPIC 9
Reading Material - Topic 10
DISCUSSION ON TOPIC 10
ODL Master Exam Time Table - OCT 2023 - v1.0 (1)
FINAL EXAM OBM 4403 Marketing Management (Remotely Proctored)
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Course sections
Marketing Management
Course Introduction
Self Instructional Material
Assessment
Lecture Notes for Online Classes
Online Class
Class Recording
Course Discussion Forum
TOPIC 1 - UNDERSTANDING MARKETING MANAGEMENT
TOPIC 2 - DEVELOPING MARKETING STRATEGIES AND PLANS
TOPIC 3 - MARKETING RESEARCH
TOPIC 4 - ANALYZING CONSUMER MARKETS
TOPIC 5 - ANALYSING BUSINESS MARKETS
TOPIC 6 - MARKET SEGMENTATION, AND TARGETING
TOPIC 7 - SETTING PRODUCT STRATEGY
TOPIC 8: PRICING STRATEGY
TOPIC 9 - DISTRIBUTION CHANNEL STRATEGY
TOPIC 10 - INTEGRATED MARKETING COMMUNICATIONS STRATEGY
Examination Timetable
FINAL EXAM OBM 4403 Marketing Management