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TOPIC 4: MARKETING
Topic 4 introduces students about the overview on marketing which refer to the activities pursued by a company to promote its products or services to the target market. The goal of marketing is to draw the consumers' attention to the company's products and create a relationship with existing customers. At here the topic will cover the differences between Goods and Services, marketing mix (4P’s), target marketing, market segmentation and product life cycle.
Upon completion of this topic, students should be able to:
1. Explain at least 5 types of marketing;
2. Explain at least 5 differences between product and service marketing;
3. Explain the 4Ps of marketing;
4. Explain 5 steps used to define your target market; and
5. Explain 4 types of market segmentation.
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Dear students, please download the Self-Instructional Material for Topic 4 below. You are advised to spend at least 3 hours to study this material. Once you have studied this material, you may proceed to answer the Quiz for Topic 4.
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Dear students, once you have completed studying your Self-Instructional Material for Topic 4, please answer the self-check question posted here.