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  • TOPIC 3: THE ENVIRONMENT OF BUSINESS

    Topic 3 introduces students to the environment into two aspect which is internal and external. We wrap up the chapter by looking at the environment that affect the organization and the tools that used to analyze the environment

    Upon completion of this topic, students should be able to:

    1.      Explain 5 facts used to measure importance of the business environment;

    2.      Explain at least 5 types of external environment factors that affect businesses;

    3.      Explain at least 5 components of an internal environment;

    4.      Write a SWOT analysis for a business; and

    5.      Write a PESTLE analysis for a business.



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TOPIC 2: THE BUSINESS ORGANIZATION (PART 2)TOPIC 4: MARKETING